SMT - Marketing Seminar
**Early-Bird Pricing Ends August 15, 2022**
This instructor led workshop will take place virtually via Zoom
Please note, this course is being offered in Atlantic Time (AT)
November 16 - November 18, 12:30-5:30pm
Seminar Overview
Marketing is the business’s link to its actual and potential consumer and business-to-business customers. Its functions include an analysis of changes in the external environment to find opportunities and counter threats to meet its objective of satisfying market needs. It positions the company and uses the marketing mix to attract the segment(s) of the market whose needs it is best suited to meet and profit by.
The seminar begins by looking at the dynamic environment in which the business operates and the behaviour of consumers and businesses as they attempt to satisfy their needs. It briefly looks at how marketing research helps the business identify the opportunities that exist for it and the groups to which it should target its efforts. In addition, this seminar looks at how the marketing mix is used to attract the target segment and finishes by integrating the concepts in an exercise that applies discussions of the marketing plan.
Cathy Slaunwhite
SCMP SMT Instructor
Upon completion of this seminar, participants should be able to:
- Understand the role and importance of marketing in a business organization
- Identify opportunities and challenges for an organization in the business environment.
- Identify potential markets for a business’s offering.
- Understand how the marketing mix is applied to target market segments.
- Create and present an abbreviated marketing plan.
Payment Cancellation Policy
You are eligible for a refund minus an administration fee of $50.00 plus tax for cancellation/withdrawal requests received in writing 2 weeks prior to workshop start date. After 2 weeks, refunds will not be granted. Substitutions and transfer of registrations is permissible when received in writing three business days before the workshop start date. Please contact [email protected] for details regarding eligibility to transfer/substitute.
If you would like to withdraw from a workshop, please send an email to us at [email protected] to inform of your intent as soon as possible. Clearly state your intention to withdraw and provide authorization for us to proceed.
Cancellation - Rescheduling
In the event of a workshop being cancelled or rescheduled, prior notification will be given to registrants by phone or e-mail, with the option of a full refund of registration fees or transfer of registration to another Supply Chain Canada, Nova Scotia Institute offering.
*This seminar is a mandatory requirement of the SMT Certificate Program